ABOVE: Bonds’ ad via Facebook.
Australian fashion brand Bonds has generated buzz and controversy on social media with its Christmas advertising campaign.
The brand specializes in underwear and socks – which means that much of its campaign imagery features people in their skivvies. The current Christmas campaign features different couples sharing romantic and intimate moments. It includes an image of two men – reportedly a couple in real life – sharing a tender kiss over breakfast, with the caption, “It’s the little moments that make the Christmas season so special.”