ABOVE: Starbucks, photo by Marco Pakoeningrat via Creative Commons. Editor’s note: This is the second in a three-part series highlighting large companies that talk the talk, but don’t always walk the walk when it comes to supporting LGBTQ customers.
Many are happy to stand in line for what they serve at Starbucks—but the global coffee conglomerate has left LGBT media standing at the altar, rebuffing repeated proposals to court a demographic of discerning tastemakers who would, seemingly, make for a marriage made in marketing heaven.
“It’s surprising to me that Starbucks wouldn’t target ads to our community,” says Todd Evans, president and CEO of Rivendell Media, which places advertisements for the National LGBT Media Association. Together, the Association’s members—including Boston’s Bay Windows and the Washington and Los Angeles Blades —reach an estimated 500,000 weekly print and online readers.
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