CommUNITY Rainbow Run to honor Pulse victims, releases new medal design

By : Abigail Brashear
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ABOVE: Runners make their way through the streets of Orlando as part of the 2018 4.9k CommUNITY Rainbow Run. Photo by Jeremy Williams

ORLANDO | Registration has opened for the third annual 4.9k CommUNITY Rainbow Run, scheduled to take place on June 8. The event is hosted by Orlando Health and Nike, and produced in partnership with UCF’s DeVos Sport Business Management Program. Organizers of the 2019 Rainbow Run, which honors the 49 victims of the Pulse nightclub shooting by benefiting the onePULSE Foundation, have also released images of the run’s new medal.

According to a press release sent out by the onePULSE Foundation, this year’s medal is full of symbolism. Designed by the Yellow Shoes Creative Group at the Walt Disney World Resort and the onePULSE Foundation, the front of the medal is etched with a rainbow feature and the onePULSE logo in place of the zero in 2019. On the back of the medal is a pair of angel wings with 49 feathers, in addition to the quote, “We will not let hate win.” To top it off, the medal hangs from a white lanyard with 49 doves on it.

“We took great care in the design of the medal as it was important to recognize that the event is about reflection and remembrance, yet we wanted to have the medal reveal a feeling of celebration, hope, and to look forward together as a community,” said Steve Carsella, senior art director of the Yellow Shoes Creative Group.

The 4.9k CommUNITY Rainbow Run includes a “remembrance journey,” according to the press release. This journey will take runners past the Pulse memorial and the Orlando Health Trauma Center. In addition, those that do not want to run will have the option of participating in a “virtual run.” There will also be a 1k Kids Fun Run. Last year, more than 2,300 runners participated in both the physical and virtual run.

The 4.9k CommUNITY Rainbow Run’s early bird registration, which runs through April 1, is $40. Registration goes to $49 after that and to $60 the day of the race. For more information on the race and its registration process, click here.


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