(Image from nationalgaymediaassociation.com)
The National LGBT Media Association announced its second annual Ad Pride in Online and Print, or Ad POP, Awards June 26.
The Ad POPs, which began in 2016 to honor the ad work of 2015, look to recognize the best representation of LGBT advertising in both online and print campaigns. All national ads placed in local LGBT media are eligible to be considered.
The Ad POPs recognize advertisers within eight categories: Pharmaceutical, Non-Profit, Financial, Automotive, Technology, Travel to a Major LGBT Destination, Travel to an Emerging LGBT Destination and Hotel.
The 2017 Ad POP winners are:
Pharmaceutical: ViiV Healthcare (Creative: Havas Worldwide, Placement: PHD)
Non-Profit: This Free Life (Creative: Rescue, the Behavior Change Agency)
Financial: US Bank (Creative: Carmichael Lynch, Placement: Empower Media Marketing)
Automotive: Nissan (Creative: fluent360, Placement: OMD)
Technology: Xfinity/Comcast Universal (Creative: Gallegos United, Media Agency: Mediavest Spark, Placement: Novus)
Travel- Major LGBT Destination: Visit Denver (Creative: Karsh Hagan, Placement: Karsh Hagan)
Travel- Emerging LGBT Destination: OutRVA (Creative: In House, Placement: CMI)
Hotel: Ace Hotel (Creative: In House, Placement: In House)
Along with Watermark, the organization’s membership includes San Francisco’s Bay Area Reporter, Boston’s Bay Windows, Detroit’s Between the Lines, the Dallas Voice, NYC’s Gay City News, the Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, the Georgia Voice, the Washington Blade and Chicago’s Windy City Times.
“NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell Media, which helps to coordinate national ad campaigns across local LGBT media and represents more than 150 other LGBT media companies to advertisers, in a press release. “Gay media is local media. It provides the best on-the-ground information to serve the diverse LGBT community.”
Each member of the NGMA also recognized local advertisers with an Ad POP Award. Watermark presented the Parliament House Resort in Orlando and Big Storm Brewing Co. in Clearwater with awards. Additional local Ad Pops were given out recognizing Magruder Laser Vision in Orlando and Metro Health, Wellness and Community Centers in Tampa Bay.
