Phoenix – Football fans headed to the big game might find themselves recruited to the opposite team.
Scruff, a gay social networking app, bought a 48-foot billboard outside the University of Phoenix Stadium, home of Superbowl XLIX.
The ad projects the words “Play On Our Team” next to two guys in a locker room peering into each other’s eyes.
With NFL players, such as Michael Sam and Kwame Harris, recently coming out, Scruff wants to continue the conversation about acceptance in sports.
Scruff hopes the ad will spark discussions about acceptance and perception among fans. Superbowl 2015 is set for Feb. 1.