Ben & Jerry aren’t a gay couple, but they support LGBT rights.
To commemorate the legalization of same sex marriage in Vermont, the ice cream moguls are temporarily renaming one of their most iconic flavors: Chubby Hubby. For 30 days, it’ll be known as “Hubby Hubby” to raise awareness and support for LGBT equality.The move is in partnership with Freedom to Marry, a marriage equality advocacy group.
Ice cream fans won’t be able to find it in the grocery store, because a Ben & Jerry’s spokesman said it takes about a year to change labels across the board. Hubby Hubby will be available in Ben & Jerry’s scoop shops, and a wedding-themed Ben & Jerry's truck will handed out free â┚¬Å”Hubby Hubbyâ┚¬Â across Vermont September 1, the day Vermont’s gay marriage law took effect.
â┚¬Å”At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to,â┚¬Â said Walt Freese, Chief Executive Officer of Ben & Jerry's. â┚¬Å”From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.â┚¬ÂÂ
