NHL expands engagement efforts including Pride participation

By : Kevin Majoros OF THE WASHINGTON BLADE, COURTESY OF THE NATIONAL LGBT MEDIA ASSOCIATION
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ABOVE: Ally Braden Holtby at the Capital Pride parade June 8. Washington Blade photo by Kevin Majoros.

Hockey is for Everyone, the National Hockey League’s (NHL) cultural campaign, has evolved in a significant way over the past year. Originally an annual one-month campaign in February, the NHL shifted their strategy to a year-round community program for long-term engagement.

Hockey is for Everyone uses the game of hockey and the League’s global influence to drive positive social change and foster more inclusive communities. NHL stakeholders guide the conversation at the league level and the campaign amplifies what NHL teams are already doing.

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