CUPERTINO, Calif. (AP) – Apple marked World AIDS Day by giving more than 400 of its stores a makeover in red.
Apple stores on five continents turned their logos red or featured red window decals Dec. 1 in an effort to raise visibility for World AIDS Day. It also launched new products and efforts to support (RED), a multi-brand effort aimed at raising money to fight the spread of the disease in Africa.
The tech giant added four new (RED)-themed products to its lineup, including iPhone cases and Beats headphones. Some popular games in Apple’s App Store offered (RED)-themed in-app purchases. Apple also says it will donate up to $1 million to (RED) from money raised through Apple Pay.
Apple marked its 10th year of partnering with (RED).
