“Milk” screenwriter directs you to a Coke

By : Staff Report
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Dustin_Lance_Black_at_the_81st_Academy_AwardsDustin Lance Black (pictured), the Oscar-winning screenwriter of Milk, has teamed up with Coca-Cola to create a series of short films about anti-bullying.

The campaign starts with the film, available to see on Coca Cola’s YouTube channel, entitled “El SMS (The Text).” The film, which is roughly eight minutes long, tells the story of two best friends and how one accepts the other when he finds out his friend is gay.

“For Coca-Cola to take a pro-diversity, pro-equality stance creates a lot of goodwill in the LGBT community,” Black said to Adweek.“It’s heartwarming for the LGBT community to see that a global brand would embrace this community because, let’s be honest, there are places in the world that know about Coca-Cola where it is still a death sentence to be gay.”

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